Design a Customer Insight Program
Turn insights into action.
Knowing what drives your customer — who they are, what they care about, and what keeps them awake at night — is the key to understanding why they buy. Marketing strategy starts with customer understanding.
Too often, organizations get caught in an echo chamber of their own creation. Decades-old customer knowledge gets passed on to new hires as dogma. Employees debate what new products or features might appeal to their customer base, and no one thinks to just ask them.
In this half-day workshop, we'll help you escape the echo chamber with a customer insight program that translates directly into actionable strategy.
What You'll Learn
- 1
Finding Your Customer
- Why you need to talk to customers.
- Define your target customer.
- Source research participants.
- 2
Conducting Research
- Qualitative vs. quantitative research.
- Find the right questions.
- Design unbiased surveys.
- Conduct interviews like a pro.
- 3
Analyzing Results
- When to use data vs. anecdotes.
- Find trends within the noise.
- Build actionable theories from your results.
- 4
Sharing Insights
- Present your research in ways humans can understand.
- Create positive feedback loops for future insights.
Ready to Jump In?
It's time to take your marketing leadership skills to the next level. Reach out now to schedule a workshop and get to work finding the insights that will drive your success.
The Details
unReactive
A monthly newsletter for busy marketers.
You already have enough demands on your time. We're not looking to weigh you down with a stream of trends or fluff.
Just actionable insights, research, and interviews that will help you reclaim your time and level up your marketing leadership.
Delivered to your inbox monthly.
Get in Touch
